Plant-based Diet Coach Niche Statement

You have two options when it comes to finding your life coaching niche:

👉🏽 Option 1: Create your coaching niche from scratch and hope it works

👉🏽 Option 2: Let someone else validate your niche for you

If you're not sure which option is best, here's a hint from marketer Seth Godin:

"Being wrong from scratch is exhausting."

— Seth Godin, This Is Marketing

It's true that you need to differentiate yourself from other coaches. But it's best to do that once you've chosen a life coaching niche to differentiate within. This article will help you do that step-by-step so that you don't end up like this person:

That feeling when you've been thinking about your niche for too long…

First, I'll give you the list of 21 profitable niches for 2021. Then, I'll invite you to take a free coaching niche quiz to help you find the best one for you. And finally, I'll answer questions like, "why you should choose a coaching niche in the first place?"

🏅 Profitable Coaching Niches List

There are many different types of life coaching niches. In fact, some of them you might not even consider "life coaching." I simply use that as an umbrella term to describe any type of non-sports coach.

Not all niches are created equal. That's why I've compiled a list of 21 profitable coaching niches with examples of each. All of the examples used below are successful clients or colleagues of mine, so you can know for sure that the niche is profitable.

By "profitable," I mean that you can build a sustainable coaching business around any of these 21 problems. It's one thing to be able to get a few one-off clients in a niche. It's quite another to be able to get consistent long-term clients.

Types of Life Coaching Niches (By Specialty):

• 📈 Business Coaching Niches

• 💼 Executive Coaching Niches

• 🏆 Performance Coaching Niches

• 💸 Financial Coaching Niches

• 👩🏽‍💻 Career Coaching Niches

• 🥑 Health Coaching Niches

• 🔮 Pure Life Coaching Niches

• 🏋🏽‍♀️ Fitness Coaching Niches

• 🧡 Relationship Coaching Niches

Each of the 21 coaching niches falls into one of 9 life coaching specialties (for example, business coaching is its own specialty). These specialties are the big areas of life where people tend to be most receptive to coaching. Even if you can help clients with lots of different things, it's best to focus your marketing on just one of these specialties as a starting point. Then choose a niche within that specialty for each new coaching offer you create.

As you look through the list below, think about the areas of your life where you've achieved great results yourself. Then use that to narrow down. If you have a bunch of different areas of life you could help with, use my free life coach quiz to narrow it down:

📈 Business Coaching Niches

1. Attracting More Clients And Customers

One of the biggest reasons that businesses fail is because they run out of paying clients and customers. Unfortunately, most people who become entrepreneurs are much better at the actual work they do than they are at marketing that work. This creates a big opportunity for coaches who can help others attract more clients and customers. Unfortunately, there are lots of coaches right now teaching strategies that are either ineffective or inauthentic. If you're one of the good ones, this could be a great niche for you. However, I recommend targeting a specific type of business so that you can further stand out.

One trend to watch in 2021 is that more and more people want to learn how to attract customers online, since a lot of in-person networking has been put on hold. This is the focus in my own business where I help coaches fill their client roster.

🔥Example: Gemma Gilbert

Gemma took this business coaching niche and applied it specifically to moms who run service businesses. I helped Gemma get started in this niche and then scale up to $40k months (case study).

More examples:

• Greg Faxon

• Lana Dingwall

• George Kao

• Tad Hargrave

2. Scaling Up A Successful Business

To get a business up and running, all you need is a good product or service and enough people to sell it to. But as the business grows, things become more complicated. If you can help people install better systems and strategies in order to scale, this might be a great coaching niche for you.

Focus on businesses that already have traction and coach them to the next level of success. The great thing about this niche is that companies at this stage understand the value of investing in their business and typically have the cash flow to do it. The only downside is that there are fewer successful entrepreneurs to work with than there are beginners. You'll typically see some overlap between this niche, which focuses on the systems, and leadership coaching, which focuses on the people.

🔥Example: Chase Damiano 

Chase helps high-growth startups through key results tracking, executive coaching, and strategic planning so that they can scale up faster. I helped Chase double his revenue in 2020 (case study).

More examples:

• Tamara Kemper (The Process Mavens)

• Charlie Gilkey

• Pamela Slim

3. Closing More Sales

Whether you choose to work with business owners or commissioned salespeople, there will always be those who want help closing more deals. One tip? Make sure you choose clients who are able to get enough potential clients into their pipeline. Otherwise you may not have enough leads to work with.

The great thing about this niche is that it has a clear financial return on investment. People will almost always pay you money if they're confident that it will help them make even more money.

🔥Example: Kendrick Shope

Kendrick Shope is a colleague of mine who helps female entrepreneurs sell more without being sleazy.

4. Starting A Business From Scratch

Lots of people want to become entrepreneurs. People who hate their jobs and dream of doing their own thing, employees who have been let go by their employer, even parents who want to have more time with their kids. The problem is, most of them aren't sure how to get started.

This niche is trending right now because the pandemic has disrupted many people's day jobs. Working for yourself is starting to feel less risky. At the same time, freelancing seems to be growing more popular (source: Forbes). If you can help people figure out what type of business they can succeed at, and even get their first few paying clients or customers, you can make a good living for yourself as a coach.

🔥Example: Corrie LoGiudice

Corrie helps people validate their business idea, get their first clients, and become real entrepreneurs. She worked with me to help narrow in on her niche and turn it into a signature program (case study).

💼 Executive Coaching Niches

5. Improving Leadership Skills

There are plenty of sub-niches within leadership development. You can help with emotional intelligence, decision making, self-management, and executive presence. Whatever you choose to focus on, the executive coaching niche is one of the most well-established niches you can enter into. If you choose this niche, you'll likely have to do more networking and/or interfacing with the HR department at the companies you want to work for. But if you get a foothold, the jobs can be lucrative and can lead to referrals if you do good work.

🔥Example: Toku McCree (Unexecutive)

Toku is a good friend of mine and a very successful executive coach. He's worked with a wide variety of clients, including Leo Babauta of the blog Zen Habits, on increasing their leadership capacity.

More examples:

• Marshall Goldsmith

6. Creating A More Effective Team

This niche is related to the one above (building individual leadership skills) but in this case it's focused more on teamwork within a business or organization. It's common to offer group coaching or facilitate in person / virtual retreats in this niche so that everyone is communicating well and headed in the same direction. Since businesses understand that people are critical to the success of an organization, they're willing to invest in coaching.

A sub-niche here is working specifically on the relationship between co-founders of a company, since tension can sometimes develop and threaten to derail the entire team. Or, you could focus on a specific type of company or industry.

🔥Example: Making Stuff Better

Making Stuff Better is an executive coaching company that started by providing team coaching to high school and college leaders. I had the opportunity to advise them in early 2020.

🏆 Performance Coaching Niches

7. Winning The Mental Game

Some want to develop a champion's mindset in order to perform at their peak. For example, high stakes poker players, olympic athletes, or those in financial trading. These people, and in some cases the companies they work for, are willing to pay good money to perform at their best each day because their career depends on it. If you can help them get better results, you've found yourself a profitable coaching niche that allows you to focus on mindset directly.

🔥Example: Todd Herman

Todd Herman is the author of The Alter Ego Effect. He focuses primarily on the mental game for athletes and leaders, but also has offerings in our other mindset niche (doing more in less time).

More examples:

• Hans Phillips (Ontoco)

• Tony Robbins

• Josh Waitzkin

8. Accomplishing More In Less Time

This niche focuses on productivity and typically targets business owners. If you have a talent for thinking about how to structure your day, be more effective, and figure out the highest-leverage activities to focus on, you can coach people to do the same. If you choose this niche, make sure you focus your messaging on the results that you get people (more time with their kids, more money, etc.) and not on the process of time or energy management itself.

An emerging trend in 2021 for this niche is helping people do what Cal Newport calls "Deep Work." In an age of digital distraction and social media, entrepreneurs want help carving out time to focus on things that will really move the needle for them.

🔥Example: Manfred Jeanty

Manfred Jeanty is a high performance coach located in Quebec, Canada. That's why his site is in French. I helped Manfred find his niche helping business owners be more productive (case study).

💸 Financial Coaching Niches

9. Overcoming Money Mindset Blocks

I could have put this in the mindset coaching category, but decided it fit better in financial coaching instead. That's because the clients who invest in this type of coaching do so because they're focused on making more money (they only care about mindset if it's getting in the way of that).

Many of us grew up absorbing different "money stories" that can hinder our growth. Entrepreneurs in particular can have challenges around money and abundance that they are ready to get handled. Just make sure you market to the ones who are wanting to focus on their relationship with money (as opposed to just budgeting or investing). Lots of spiritual coaches end up in this niche because it helps make what they do more tangible.

🔥Example: Denise Duffield-Thomas

Denise Duffield-Thomas is a coaching colleague of mine with a very well-defined niche. She runs a bootcamp that helps female entrepreneurs overcome their money mindset blocks.

10. Getting Finances In Order / Building Wealth

This niche can focus on everything from budgeting, saving, reducing debt, and even investing. Most people are overwhelmed when it comes to managing their finances and building wealth. If you can combine financial expertise with your coaching skills, you'll have plenty of people eager to hire you as their guide.

This niche can become a Catch 22 if you're not careful. Meaning that certain people who are having financial trouble will also have trouble investing in high-end coaching. Or, you might not feel it's ethical for them to do so (for example, if they are currently in debt). This obstacle can be overcome one of two ways: You can target people who already earn a lot of money, and simply need help managing it more effectively. Or, you can create lower priced offerings such as books and courses (as in the example below).

🔥Example: Ramit Sethi (I Will Teach)

Ramit Sethi isn't technically a coach, but he teaches personal finance and business skills through high-priced online courses.

👩🏽‍💻 Career Coaching Niches

11. Navigating Career Change

Most people don't just want to work in order to make money. They want a career they love. They want work that's meaningful to them and/or offers a good work-life balance. The challenge is figuring out what that work is all by themselves. If you love the idea of helping people discover what their next career steps might be, you'll have plenty of potential clients ready to pay you.

An emerging trend for this niche in 2021 relates to burnout. Many people are working in jobs that feel unsustainable or even toxic. At the same time, employers want to make sure that they retain their best people for as long as possible. COVID has only emphasized both of these challenges. This creates a profitable sub-niche for career coaches who want to focus specifically on preventing and curing burnout.

🔥Example: Kelly Clendenning

Kelly helps women transition from toxic jobs to work they love. When she first came to me in 2020, she was focused on dating. I helped her switch her niche to career coaching instead (case study).

More examples:

• Rachel Hamlin

• Jenny Blake

12. Moving Up The Career Ladder

Whereas the last niche focuses on helping people change their career, this niche focuses on accelerating their existing career path. These two groups require slightly different marketing messages. Those who want to move up the career ladder are focused on getting hired at a new company, getting a raise, etc. If you want to specialize in career coaching, you can eventually expand to help people in both of these niches. But I recommend focusing on one in the beginning to get established.

Note that those who want to move up the career ladder usually want help with things like resumes and interviewing. So if you'd like to focus more on internal shifts like overcoming fear, then navigating career change may be a better niche for you.

🔥Example: Marlana Baylis

Marlana helps black women professionals to stop working outside of their unique alignment and advance their careers. She worked with me in 2020 to clarify her niche.

🥑 Health Coaching Niches

13. Losing Weight In A Sustainable Way

This niche has stood the test of time. For better or worse, our society values appearance very highly. Not being at your ideal weight can create all sorts of confidence — and, in some cases, health — problems. If you can help people feel good about themselves through diet, exercise, or lifestyle changes, you can make a great living as a coach.

The challenge with this niche for 2021 is not so much finding people who want to lose weight, but giving them hope that your approach will work for them. Many people who invest in this type of coaching have struggled with weight their entire life. They've tried a lot of the most common diets and are looking for a different, more sustainable approach.

🔥Example: Enough Fitness

I started Enough Fitness as an experiment. I went through my own course and wrote weekly journal entries to document my progress. Within 60 days of launch, I had a full roster of 5 long-term clients.

14. Creating A Better Relationship With Food

In my opinion, this niche is going to see significant growth in 2021. As more and more people get frustrated by societal norms around body size, and begin to embrace the concept of self-love, they're taking a look at their relationship with food. A number of approaches can work well here, such as intuitive eating and mindfulness. The goal is simply to decrease emotional eating and lower stressful feelings around food.

This can be a good niche for more holistic health coaches who don't want to teach methods like tracking calories and macros. You may not be able to charge as much as a business or executive coach when working 1-1, but there's lots of opportunity for group offerings and courses as you grow.

🔥Example: Elizabeth Hall

Instead of focusing on restrictive dieting and weight loss, Elizabeth helps her clients make peace with food and with their bodies. I helped her raise her rates by 33% and get 3 new clients.

🔮 Pure Life Coaching Niches

15. Working With Difficult Emotions

Usually I'm hesitant to recommend niches that focus on internal change, because they're much less tangible. But since the onset of COVID, many of us are experiencing new levels of stress and anxiety. Not everyone will be receptive to working with a coach, but some will be. Find those people and you have yourself a coaching business.

If you decide to pursue this niche, you'll have to differentiate your coaching from therapy (which some people will be able to pay for through health insurance). The best way to do this is by developing a unique methodology and educating people about it in your marketing. If you can do that successfully, this coaching niche could be very lucrative for you in 2021 and beyond.

🔥Example: Michel Grey

Michel specializes in helping high-performers manage their emotions and set boundaries. After taking one of my online courses, Michel got clear on their niche and landed 5 new clients (case study).

More examples:

• Devon McLeod

16. Clarifying Life Purpose And Direction

When most people think of "life coaching," this is usually what they think of. As a result, there's a lot of competition from other coaches in this niche. In order to stand out, it's important that you clearly identify a specific target market to serve. For example, you could be a Men's Coach that focuses on helping men clarify their life purpose and direction. This will help make your messaging more tangible, instead of just saying you help people "get unstuck."

You might also consider focusing on a specific area of life to help with. For example, most people who are looking for more purpose in life really want to find work that they love. If that's an area you can help with, it might make sense to market yourself more as a career coach instead.

🔥Example: Eddie Shieh (Stance Coaching)

Eddie used my course to get 8 new clients and raise his rates. He focuses on overachievers who have built a secure life but aren't fulfilled.

🏋🏽‍♀️ Fitness Coaching Niches

17. Improving Athletic Performance

When someone has a specific sport or competition that they want to do well in, they become very motivated to get help from an expert. This is "coaching" in the most traditional sense of the word and it's not going away any time soon. If you have credibility as an athlete, this is a great niche to consider. You can also incorporate some elements of mindset coaching into this niche.

If you're not going to target a specific sport, make sure you have a specific target market that you're speaking to.

🔥Example: Liz McHutcheon

Liz McHutcheon is a running coach who also helps her clients with mindset. She used my course to clarify her ideal client — really busy people who want to stick to their running plan (case study).

More examples:

• Robin Legat

18. Building Strength / Muscle

Not everyone is working out in order to lose weight. There are many people, men and women, who are focused on gaining strength and muscle as their primary goal. Some do it at the competitive level through bodybuilding or powerlifting. Others just want to look better at the beach. While it's hard to charge high-ticket prices for this niche, you can certainly make a sustainable living helping people get fit.

One trend in 2021 relates to working out at home. Since COVID started, many people have cancelled their gym memberships and are looking for online training that they can do at home (e.g. bodyweight workouts).

🔥Example: Reactive Training Systems

I hired an RTS coach in 2020 to help me get stronger. They offer affordable group and 1-1 coaching.

19. Reducing Pain / Improving Movement

This is an emerging niche that continues to build momentum in 2021. In the past, most people used fitness almost exclusively as a way to improve their appearance or performance. These days, people are becoming more and more interested in how they feel each day in their bodies. And, with more time spent at computers each day, most people are noticing that they feel pretty bad. If you can help people improve their range of motion and/or reduce certain chronic conditions like back pain, you can build a sustainable coaching practice.

Note that this coaching niche overlaps with physical therapists and doctors, so you'll have to work hard to differentiate yourself, build credibility, and attract clients. Here's an article that shows you how to market coaching based on your personality.

🔥Example: Jonathan Mead (Uncaged Human)

Jonathan helps people move pain-free by rejecting traditional fitness approaches and getting more in touch with their bodies.

🧡 Relationship Coaching Niches

20. Going On More Dates / Attracting A Life Partner

As long as there are single people on the planet, there will be people who want to improve their dating lives. My advice? Start by focusing on men OR women OR gender fluid folks at first (not all three), since each group may require different messaging.

Because of COVID, an emerging trend in 2021 is online dating. If you can help someone get dates and even find their life partner before ever meeting in person, you'll have a rare skillset that coaching clients will pay you well for.

Example: Introverted Alpha

Introverted Alpha helps smart introverted men attract women naturally by bringing out their unique best.

21. Improving An Existing Relationship

Just like dating, there will always be people who want to improve their relationship or marriage. The thing to remember here is that the majority of people aren't going to invest in coaching unless the relationship is in trouble. If you can find and help those people who are experiencing relationship issues, you're in business.

One challenge you'll have to overcome in this niche is that, in many cases, you'll want buy-in from both partners in order to improve the relationship. This can be hard if one partner approaches you for coaching without the other partner expressing interest. Fortunately, there are plenty of relationship coaches out there who have figured this out and you can learn from their example.

🔥Example: Ken Blackman

Ken Blackman helps couples seeking deeper connection to have better sex and stronger relationships. The copy on his website speaks directly to the challenges and desires of his ideal client.

📝 Free Life Coach Niche Quiz

If you're someone who has lots of passions and areas of expertise, it can be hard to decide which niche to focus on. That's why I created this 4 question quiz to help you figure out your true niche. Click the button below to get started:

🤷🏼‍♀️ Frequently Asked Questions

"Why Do I Have To Choose A Coaching Niche?"

Confucius once said, "The riches are in the niches."

Okay, so maybe he didn't say that. But his coaching business would have been a lot more successful if he had.

In all seriousness, you don't need to choose a coaching niche right when you start your business. But it becomes more and more helpful to have one as you start to expand outside of your existing network.

Most coaches feel that if they narrow their niche, they'll be excluding people who might have been willing to pay them. Which means they'll end up with less money.

On its surface, this seems to make sense. The only problem is...it's completely wrong.

If you lived in a small village of 20 people, and you were the only life coach there, then yes; you probably wouldn't want to niche your coaching down.

But what about if you want to build an online business? That means you have access to everyone with an internet connection, not just a tiny 20 person village. It also means that you're competing against almost every other coach in the world.

This changes the calculus on niching. Not only can you afford to get specific, you actually must if you want to stand out. You can do this by focusing on what Seth Godin calls the minimum viable audience.

What I say when a client of mine refuses to niche down.

To illustrate this, let's pretend that I'm looking for a coach because I've fallen out of love with my business and I want to start a different one. But I'm not sure what type of business to start that will be most meaningful to me.

Which type of coach am I most likely to hire?

1. A generalist life coach who helps people "get unstuck"

2. A career coach who helps people find work they love

3. A career coach who specializes in helping successful business owners who feel burnt out with their current work to transition into a new business that fits them better.

The choice is obvious. I'm hiring #3, the specialist. Here's why:

The specialist is more likely to be found. I'm not typing "how to get unstuck" into Google. I'm searching "what to do when you feel like quitting your business." Coach #3 is going to be able to create relevant content to match what I'm searching. This is what so many coaches don't realize when they refuse to niche and then aren't sure how to find their clients. The lack of a niche makes marketing beyond your existing network nearly impossible. It's not enough just to say you are in the "personal development niche."

The specialist is often better at what they do. Why? Because they're not having to reinvent the wheel with every single unique client they work with. They will have found shortcuts that help me avoid the most common pitfalls that I'm likely to fall into when transitioning to the new business. Of course, if Coach #3 ends up being a terrible coach, I'll have to go with someone else. But, all things being equal, they have a massive advantage over the other options.

The specialist can charge more. I don't want a generalist life coach, and I don't even want a career coach who has limited experience with entrepreneurs. I want the coach who helps people in my situation all day, every day. Coach #3 has far less competition in this narrow niche. If I want the best, I'll have to pay a premium for it.

Are you starting to see the power of niching now? Cool. Let's talk about what makes a profitable niche.

"What Makes A Coaching Niche Profitable?"

Your niche is made up of three components:

1. Who you work with

2. What problem you solve for them

3. How you do it

In a perfect world, you would have a unique combination of these three elements, putting you in a category of one with no competition.

Your reaction when people ask how much you charge and you've found the perfect niche for you.

In reality, it may to take a few years to get there.

I recommend honing in on these three elements one at a time, starting with #2, the problem you solve. If you can get clear on that component, you're already ahead of most coaches in terms of your marketing. That's why the focus of this list is on different problems that clients hire coaches for. You can start there and then hone in on the Who and the How over time.

The reason why I suggest starting with the problem you solve is because that's what potential clients care most about. If you work with people like me, great. If you have a unique way of doing your work, fine. But at the end of the day, I'm paying you to help me reach a specific goal, and I want to know that you can help me do that.

When you're considering what problem to focus on, here's what keep in mind:

The most profitable niches sell "surgery," not prevention.

By surgery, I mean that the niche solves a painful and urgent problem that already exists for your potential clients. As important as prevention is, people just aren't as motivated to pay high prices for it. You can spend time fighting this reality or you can just accept it and move on.

For example, say you want to coach soon-to-be moms around self-care. You know that they need to learn self-care now so that they can be the best version of themself when they finally have their baby. The problem with this niche is that self-care is really hard to sell - especially to people who aren't already prioritizing it. There's a big difference between you knowing that people need this and them actually paying for it.

What if, instead, you chose to work with current moms who gained a bunch of weight in their pregnancy. Now they're super stressed with all the responsibility of caring for their kid, plus a demanding job, and they're having a hard time losing the weight they gained. They've fallen into some unhealthy habits, they're losing self-confidence with their partner, and they really want to be a healthy model for their kids by getting their weight back under control.

That is selling surgery instead of prevention. And it's likely to be a much more profitable niche. You can still coach on the thing that you love (self-care), but through the lens of weight loss. If you've experienced this problem yourself, or you have some specific expertise to add, even better.

To summarize: The key to nailing your niche is to combine your real-world expertise and experience with your coaching skills. Then apply that combination to an urgent problem that people have. Add a motivated target market to that, or a unique way of doing your work, and you're golden.

"What's the Best Way to Describe What I Do?"

It's easy to get caught up on what words to use when you describe your coaching. Should you call yourself a life coach? A peak performance coach? A transformational business alchemist?

That moment when explaining your niche feels like a matter of life and death

My advice is to focus less on the exact type of coach you are and more on the problem you solve for potential clients.

A simple formula you can use is as follows:

I'm a (insert coaching specialty). I help (insert who you help) to (insert niche problem that you solve).

For example:

I'm a business coach. I help other coaches fill their client rosters.

So, in this case I used the specialty of business coaching and the niche of attracting more clients and customers. You can do the same using whatever specialty and niche you want to focus on in the list above.

If you're not sure about your target market yet, just say "people."

"Why Should I Trust You When Choosing A Niche?"

The truth is, you shouldn't just blindly trust me (or anyone else). The best way to figure out who to trust is by taking the advice in this article and putting it into practice. Then you can see if it works for you.

Having said that, I've helped coaches get over 126 clients, in lots of different niches, while enrolled in my programs. I've also run profitable businesses in three different niches (career, business, and fitness) and my current business generates six figures in profit. The thing that's made the biggest difference for me and my clients is choosing a niche that they can succeed in.

Every niche on the list above contains an example of a colleague or client of mine that is making a sustainable living from their niche. If it can work for them, it can work for you.

I regularly update this article to reflect the most recent trends in coaching, based on what I'm seeing work with clients and colleagues. This is the guide I wish I had had when I started out and didn't know which niche I should choose.

"What if I Have Lots of Different Passions?"

Each one of us is multi-faceted, and choosing a niche can feel like you're pigeon-holing yourself forever. This can make it scary to choose a niche. In fact, it's one of the four fears that coaches have around niching (here are the other three).

The good news is, you can expand into multiple niches over time. You can create new offerings or business. You can even bring your other passions into your marketing and content without having to monetize it directly.

Actual footage of me trying to fit all my passions into one niche when I started my business. I don't recommend it.

As long as you're passionate about coaching, my advice is to focus less on your passions and more on problems you can solve for other people.

All the niches on this list are based on problems that people have already proven willing to pay for. When choosing a niche from the list above, see which ones you have the most expertise in. What do you feel totally confident helping people with? That's probably the thing that you'll have the easiest time building a business around.

If you want help knowing where to focus, take the niche quiz here:

"What if My Niche Idea Is Not on This List?"

Go for it! This is not an exhaustive list by any means, and there are other ways to make money coaching that aren't covered here. But remember: you're taking a risk when you go into a niche without reassurance that people are willing to pay for it. So take the advice above and make sure you're "selling surgery not prevention."

When I advise clients, I recommend starting out with one of the profitable niches on the list, and then making it unique by choosing a novel target market. You can even combine multiple niches on this list to form a new one. But if you can't find anyone making money in the coaching niche you want to enter, that should be a red flag. Proceed at your own risk.

My reaction when someone says they'll come up with a new niche.

"Can I Build My Website Without Picking A Niche?"

You certainly can, but you'll likely have to spend time and money re-doing later. An effective coaching website speaks to a specific type of person with a specific type of problem. The good news is, you don't need a website to get your first handful of clients. You can use your existing network, including your facebook account (if you have one), to get your first big batch of clients.

The more enrollment conversations you have, the more you'll learn which people you're most excited and qualified to help.

"What Should I Name My Coaching Business?"

The best names are clear first, and clever second. If you have an easy to spell and pronounce name, with the URL available, that's often the best option because it gives you the flexibility to change niches overtime. Otherwise, it's great if you can incorporate your niche into your coaching business name.

For more on naming your business, check out this article. The short version is that you want to choose a name that's 4 words or less, easy to spell, and hard to forget. If you can use elements of your niche and/or target market in your name, that's ideal.

"What if My Coaching Results Aren't Tangible?"

There are certain niches that focus almost exclusively on internal shifts, especially those in the transformation coaching specialty. For example, Working With Difficult Emotions (e.g. Anxiety). So you're welcome to focus on one of those. You can even create a way to quantify those internal shifts by administering a questionnaire that clients fill out before and after the engagement.

Having said that, it's almost always possible to connect the internal work you do with clients to an external problem or goal that they have. For example, lots of executive coaches work on mindset with their clients (internal). Those clients go on to be better leaders and get more from their teams (external and tangible).

This is how most people react when coaches try to explain what they do for clients. The more tangible your niche, the better.

In my experience, many coaches use vague descriptions like "I help you tap into your power" because deep down they're scared to claim something more specific and then not deliver. So if you're feeling some nervousness around choosing a more tangible niche, that may be a sign that you're on the right path and just need to get some more reps in to build your confidence.

"What if I'm Still Not Sure About My Niche?"

If you're still not sure about which coaching niche to choose, your next step is to take my free quiz. This 4 question quiz will help narrow down your specialty. I'll also send you a free email series to help you further narrow down your niche and target market so that you can get to work building your coaching business.

The truth is, clarity doesn't come from reading an article or even from self-reflection. It comes from taking focused action. Get started by taking the free coaching niche quiz below:

Plant-based Diet Coach Niche Statement

Source: https://www.gregfaxon.com/blog/21-coaching-niches

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